China liquor makers to promote a win-win strategy (I).docVIP

China liquor makers to promote a win-win strategy (I).doc

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 PAGE \* MERGEFORMAT 13 China liquor makers to promote a win-win strategy (I) In China wine industry, people ask manufacturers win-win strategy, which is competitive in any industry since the initial phase and disorderly competition stage to the stage of complete and inevitable outcome of monopolistic competition. Well, a lot of wineries in the process of implementing a win-win strategy, why it will appear a lose-lose or lose a single phenomenon? Manufacturers Win-win is actually not limited to manufacturers and merchants the scope for collaboration, it is a run through the whole process of enterprise marketing marketing systems engineering, manufacturers must first do a good job in all aspects of the market work in order to lay a solid foundation for win-win situation, which studies wine how to implement this class enterprise systems engineering but also from a broader range of focus. A win-win concept and the concept of win-win situation China Wine Market to 1997, has finished the demand exceeds supply the initial competition stage and tends to balance supply and demand rapid disorderly competition stage, begun to enter the stage of the oversupply of perfect competition. Are some of the more far-sighted business leaders who recognize that the end of the knockout stage of perfect competition, monopoly phase also indicates that the arrival of the inevitable. Here the so-called monopoly, not in the narrow sense of subjective artificial monopoly control of the market, but there is no reason the market monopolist sensibility favor the consumer market focus to a number of brand inertia. Focus on the fulcrum of inertia is brand loyalty, but loyalty, ultimately up to the time and practice to verify. Although the performance of the target consumer loyalty in the products, but the more essential is the manipulators behind the product - manufacturers and merchants, so that vendors can co-operate with the relative stability of the eternal into enterprise survival and

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