China flooring coming era of the large-scale marketing - brand value of the remodeling.docVIP

 PAGE \* MERGEFORMAT 5 China flooring coming era of the large-scale marketing - brand value of the remodeling Flooring company in China in 2002 more than five thousand, and every family to make money, after five years of market competition, corporate mergers and reorganizations, the remainder of 2007, less than 400. Days hit the floor in 2006, China’s message of intelligence predicted that by 2015, Chinese companies will form the floor 30, the annual output value of more than 10 billion products sold worldwide large-scale enterprise group floor. Corporate brand enjoys a high reputation around the world. To sum up how we Chinese flooring companies in the future competition in the market in an invincible position, should now be prepared to create and build brands. Integration of upstream and downstream industrial chain. Remodeling brand value, brand value, if measured by the price, then it has two forms: First, we have purchased products in the market have seen prices; Second, we get the capital market, the brand sold at a price . The former is zero price, which reflects the brand in the retail market, consumer prices; while the latter days From .com create marketing plan the company believes that it is the property price, on behalf of the brand in the capital markets of the transaction value. We have over thirteen years of consultation found that the price of the brand value it provides, is proportional, meaning that the retail price of flooring products market performance is good, often rely on the floor to support the value of brand equity, the two complement each other, mutual is causal. Want to create a true sense of the flooring industry, the brand, in today’s competitive environment is very difficult, especially in the floor to create the highest value in the brand, which is even more difficult. In the past 10 years, flooring products with low homogenization era, enhanced product value and become a major force in supporting the price; available on the ma