China in the history of the most startling brand war- Wong Lo Kat VS JDB.docVIP

 PAGE \* MERGEFORMAT 6 China in the history of the most startling brand war: Wong Lo Kat VS JDB If we ignore the Coca-Cola president said, even if the Coca-Cola factory around the world overnight burned, they can build with the Coca-Cola brand, Coke’s business empire. Then, the two companies in China Wanglaoji JDB, with an annual turnover up to 100 billion red tank Wong Lo Kat brand fight over the right to use, which is destined to become a brand in the history of the most thrilling war. Brand war is rooted in the 2002 red tank Wanglaoji by the correct positioning of the brand as well as a series of marketing operations, the red tank Wanglaoji sales immediately fire fire red, and has now become a beloved brand value brand licensing fees is too low is the fuse Wong Lo Kat reluctant to brand for too long in the hands of the JDB triggered Wong Lo Kat JDB contention brand. Our concern is not the disputes between the two sides, but after the brand’s use of the legal outcome of the arbitration, the brand belongs to Wanglaoji starting the JDB Wanglaoji carry the mental resources to compete really determine where the most critical of which is a brand war, is also decisive campaign. When arbitration results came out, the media briefings on Cadogan BMW, JDB this is not very satisfied with this result, but rather the the arbitration result of the media will turn into a “branding will, the renamed” brand “ replace Wanglaoji “JDB”, maintaining the original recipe, the original taste, just a name change. JDB purpose is very clear, is the original mental resources Wanglaoji in grafted on to the the JDB brand name. Especially now the JDB through “mysterious contract sued again, we do not think about the results, and the results have been destined to stall for time, won the” brand was renamed “mental implanted. Reflected in three aspects: First, the brand renamed consumers accept certain time, twice indicted, wait until the outcome of the arbitration and to delay for a