Chinas banking sector marketing issues.docVIP

 PAGE \* MERGEFORMAT 48 China’s banking sector marketing issues As the scope of private investment and the expansion of banking services, China is the original state-owned banking system re-composition of a mixed system, in the new system, which includes state-owned, joint ventures, private and foreign banking institutions, however, state-owned banks in the banking system is still dominant, and this situation could be maintained. This change conforms to the requirements of accession to WTO, comply with the state in order to achieve economic growth target for investment in private credit demand, but also conform to such a fact: that is, to more modern management and marketing talent to attract the banking industry the quickest way is the introduction of foreign banks. Manage and operate a state-owned banking and market-based composition of the stability of the banking system is very difficult, there are many conflicts of interest between them and the tension of the situation. For China, the background entirely from state ownership into a new market-based banking system under the condition does not seem possible, replaced by a looking for a mixed system, the system needs two legs to walk, left the state-owned system His right foot is a market-based investments. This is two feet must be able to maintain a steady pace of economic growth. If the banking industry trying to walk with two left foot, it will lose balance and fall into economic hardship; 2 right foot if it tried to walk the banking system will fall into the political among thorns. The Chinese government and business leaders able to maintain a balance in order to resist the strength of leftist and rightist? His left leg is commonly used in China in the past, while the right leg is still faltering, the need for new support. When China’s banking system is in self-transformation of the time, it needs to amend the five main aspects in order to ensure stable development of this process of change. * To fix t