Chinas B2C strategy- We all love homogenization- !.docVIP

 PAGE \* MERGEFORMAT 14 China’s B2C strategy: We all love homogenization? ! Some time ago, and our website technology company boss chat, I asked him to pick a few this year B2C Web site development business? He answered I have 8, I asked him, and there are several live? He are also honest, and said seven died, and that on-line to the end of the operation from the average for how long? probably about six months it will ... ... The average lifetime of six months, nearly 90% of the phase-out rate, although the data did not have the sample value, but behind the facade of prosperity B2C cruel industry, and perhaps far more than we ever imagined. Seems a bit cruel to say alarmist industry. First of all B2C is not a capital-intensive industry, LOVO early start-up capital, but also it is more than a million, then the money withdrawn from circulation by means of high-speed, which can be a self-loop, B2C naturally not labor-intensive industries, in addition to outsourcing, LOVO to the entire team shot only 20 guns, of course, is not more technology-intensive B2C, if you do not have any special needs, the current standard website templates on the market, the scale enough to support 100 million The annual volume of business. Where is the problem? Perhaps because it is such a low threshold to start such a simple, electric operators are busy on the line as soon as the opening of a ring to Huangjinwanliang the ad. How can the business world so simple? Is time to stop, catch some lessons, there is no strategic thinking of a business, an industry without strategic thinking, which is also Bo Xing Yan, Yan Dying suddenly! Find the core competitiveness One can survive in the market competition of enterprises, their must have a core competency. What is a core competence? Prahalad and Hamel, in 1990 the concept of core competence, because they have been clearly defined: the core competitiveness of enterprises can be a long-term ability to gain a competitive advantag