Chinas beer innovation and development of marketing network.docVIP

 PAGE \* MERGEFORMAT 14 China’s beer innovation and development of marketing network Marketing networks on the market, like the blood in the human body, the distribution network breadth and density, the stability of the network structure, network efficient logistics, network maintenance and management costs are directly related to the marketing success of the work. Network marketing is the 21st century the era of victory and establish a new marketing concept of network construction, and actively implement the network model of marketing innovation, constantly strengthen the marketing network construction is to improve the corporate control of the market and the market competitive advantage, magic, and the inevitable choice. Currently beer marketing network problems China’s beer market due to significant regional and fierce market competition and order in the chaotic, market structure, complexity and dispersion of other factors make the current network construction of China’s beer market overall level is not high, but also a number of common concern The concern is mainly manifested in: A, distributor motivation is not high. Because of serious contradiction between supply and demand led to an increasingly competitive market in recent years, the market order and chaos, business integrity reduced price competition seriously, and many beer distributors generally feel more and more difficult to do business, profit more and more thin, become better and tired the quest for lack of confidence. Second, less professional dealer. The current distributor of the beer distributor is also less, most of which are based on distribution of liquor, tobacco, and other department stores mainly beer business represents only a part of, a number of low-end beer is for other commodities or even pure rationing. Third, the low quality of some distributors, business sense behind. Many dealers low levels of literacy, small farmers, small business thinking of the serious, business aware