Chinas mobile phone channels Lives Many Masters.docVIP

 PAGE \* MERGEFORMAT 6 China’s mobile phone channels Lives Many Masters From 1998 to 2008, is China’s mobile phone market From .com the rapid development of the decade, consumers from the previous piece of ‘big brick’ shift Recognizing that small box, followed by the development of China’s mobile phone colorful, the various stages have different ‘endorsement face’, this paper attempts to reform this decade, mobile phone channels to conduct sub-analysis, occasional data errors, please forgive me. Stage: V998 Bigger Bang (1998 ~ 2000) Motorola V998 appearance, so that people realize that the original cell phone can be so delicate, and when the phones are the technology integration model, very few vendors in order to develop, so channels are also very simple. Motorola in the country Choose a few state-level agencies, the color of this sub-account of the machine to them, these agents is responsible for the high-end Fanghuo. Retail stores sell the machine, OK, first hit models, I have no goods, you first wait, have to send you, do not worry Oh. But then, this machine can reach a profit retail 1500 ~ 2000 yuan, so also waiting for the wait. At that time inside the business agents are most often say is: ‘50 sets? Out of stock. 100 or more goods only. ‘ Channel characteristics: simple, high-end Fanghuo, in short supply. Phase II: Diamond Mobile Village to defend the city (2001 ~ 2002) At this stage, struggling to catch up with China-made mobile phones, on behalf of manufacturers is the Bird, TCL and other old batch of mobile phone manufacturers. TCL’s mobile phone geeks made Wan Jianming, ‘mobile phone aesthetics,’ and the glass surface of diamonds inlaid in a mobile phone, while on such a simple idea to consumers endless pursuit. At the time mobile channel for international brands is still very simple, basically rely on sub-national agents geographical Fanghuo is taking the ‘land package’ line, but when the domestic brands began to improve the channels, the use