China Wine Health Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 28 China Wine Health Marketing Strategy China’s wine industry, especially the wine industry since 1995 - 1998 and 1999 - 2002 two four-year segments precipitation, has been booming too many dreams of becoming a permanent brand-name companies have been present for more than 60% of the scenery is absent or dying. On the surface, can be attributed to its brand advertising issues; institutional issues; personnel issues; can not adapt to market a new round of competition issues, but why these companies do not prepare in advance? Why can not safely ride out the storm that is approaching a crisis then? If yes, then one or two companies is not surprising that more than 60% of enterprises in 2035 the scenery of the phenomenon of headaches say that it is a more serious wine market with Chinese characteristics and social problems. Many of China’s wine business is just like many of the Chinese people, ordinary day is not a routine physical examination, liver pain when it is rushing to diagnose liver cancer, but has come to late, so they borrowed money from friends and family all over, and themselves also give it everything, the result remains not save the precious lives. Therefore, usually the lack of health awareness and health behavior is the real reason for this phenomenon, so the subject of health care marketing in this epoch-making for many Chinese wine enterprises, should be a timely and necessary to have a warning of Hongzhong! 1, health care marketing What is Health Marketing? Ancient legend has a highly skilled doctor named Bian Que, Bian Que three brothers, the oldest child in the wisest medicine, he is slightly illness in people can be seen when trillion, so the patient will be able to spend very little money to cure disease, but people said that he would rule a minor illness, also little known; second child medicine is less than clever boss, he has been the more obvious symptoms of patients only when seen, so the patient to spend more mo