China Yogurt Market Analysis.docVIP

 PAGE \* MERGEFORMAT 9 China Yogurt Market Analysis In recent years, the vicious competition in the Chinese dairy market, the more serious, the entire industry, all businesses have adopted: bundled, bought by, special, buyout and other forms of strategy to grab market space and attract the eye of consumers, so that the entire industry, falling profits, some companies overwhelmed and shut down, although there are some enterprises in some time ago joined the dairy associations that are no longer sold in various forms of price cuts, but did not stop a number of competing products and market under pressure from all sides or in the for reduced-price selling, so there is no mitigation to the market, but sales of yogurt in the market has been rising in, so that enterprises have targeted a piece of virgin land. To Mengniu, Yili and Sanyuan, light headed yogurt dairy giant inroads into the market by prior agreement. Ternary stormed the yogurt market, Erie, signed a contract with Valio get five years in China, the world’s best-known probiotic LGG exclusive use of the authority, Mengniu alliance CHR Hansen Co., Ltd., vigorous promotion of LABS probiotic yogurt, and Wuhan in Hubei Friends of the Friends of the health care Chi Dairy Co., Ltd. a joint venture with Danone yogurt joint venture company, Danone shares a bright, strong local brands are not idle, Chongqing, southwest Tianyou yogurt market, for new hope to spend huge sums to build yogurt Engineering, Yinqiao assault south. All kinds of yogurt in the market in different forms occupying their own space. So What makes the measures to allow manufacturers have attacked this piece of virgin land it? First, strong government support: In the government efforts to solve the three rural issues, animal husbandry in the strong expansion of tax cut, in January 2003, General Secretary Hu Jintao pointed out that, ‘milk itself is a well-off came after the food and clothing for the healthy foods, not only children drink, the el