Chinas mode of analysis of rural tourism marketing.docVIP

 PAGE \* MERGEFORMAT 12 China’s mode of analysis of rural tourism marketing Abstract: rural tourism is based on characteristics of rural areas, to the farmers as business entities to rely on tourism resources, tourism activities for the content, and promote rural development, social activities, so the building rural tourism marketing model is to improve the competitiveness of rural tourism, rural tourism development to achieve a natural choice, but now the development of rural tourism is no uniform system and standards, the marketing model is no systematic planning, this paper discussed the development of sustainable rural tourism marketing situation and problems, analysis of the rural tourism marketing trends, proposed marketing model building strategy. Keywords: rural tourism, rural tourism marketing, marketing strategy A profile of rural tourism development for rural tourism is currently no consensus on the concept, scholars from various countries also have their differences in the definition of .1997 to the World Tourism Organization defines the concept of rural tourism: tourists in rural tourism is the country ( often in remote areas of traditional rural) and linger near, learning, experience rural lifestyle. China’s tourism scholars have defined as: is the countryside of rural scenery and activities for the attraction to the city residents as the target market, to meet the tourist entertainment, knowledge, and return to nature and so a demand for the purpose of tourism, rural Tourism is a rural community as a place to produce a unique form of rural life and rural scenery as the style of a tourist type of object. So you can see, relying on agriculture, rural tourism is a big environment, rural life, agricultural production and the integration of tourism development. Rural tourism generally in rural areas around the city landscape and rural scenery as the main character to city residents object, that urban residents to experience the ancien