Chinas Auto Enterprise Customer Relationship Management Situation and Countermeasures.docVIP

 PAGE \* MERGEFORMAT 7 China’s Auto Enterprise Customer Relationship Management Situation and Countermeasures Abstract: Customer relationship management is a device intended to improve the relationship between business and customers, improve customer loyalty and satisfaction of a new management mechanism. With the increasing competition in the automotive market, customer relationship management system as a new management system has been applied in the automotive business, but there are still some problems. First analyzes the automobile enterprise customer relationship management, the status quo and existing problems, and then elaborated in the automotive customer relationship management, the importance of enterprise management, and on this basis, offer some suggestions. Keywords:: automobile enterprises; customer relationship management; the status quo; Countermeasures The implementation of an enterprise customer relationship management, the necessity and importance of the First of all, a car driven by strong demand for customer-differentiated. As China’s economic development and the changes in automotive technology, consumers face an increasing number of choices, customers increasing demands of enterprises, which have allowed enterprises are facing increasing competitive pressures. How to improve customer satisfaction and loyalty, and ultimately improve the competitiveness of enterprises, has become a priority in the enterprise managers face an important issue. Customer Relationship Management is based on such needs arise. Second, the auto market increased competition. Today, the focus of market competition, the competition has shifted from product brand competition, competition and customer service competition. Between enterprises to compete to retain customers, if not the effective implementation of customer relationship management, customer-facing resources, will be the loss of profitability of the shrinkage problem. In addition, the implementatio