Chinas auto industry marketing communications 4 sin.docVIP

 PAGE \* MERGEFORMAT 6 China’s auto industry marketing communications 4 sin China’s auto industry marketing From .com being caught in an unprecedented spread of chaos. Malicious attacks, exaggerated the facts and perpetrating a fraud, Internet thugs run rampant ... ... of a hostile mental restlessness, a marketing tool from a malicious reason is so that China’s auto industry, marketing communication presents the outcome of a zero-sum game: the major automobile manufacturers The marketing communication costs continue to rise, the major brands ‘crisis news’ is not repeated a poor consumers from the manufacturers of commercial information more distrust. China’s auto industry marketing is sliding into a kind of internal Huou, extrinsic fraud, the crisis in the plight of the crisis with the Chinese health products industry, similar to the situation encountered in the year - In 1994, due to many Chinese malicious propaganda over health care products companies to expand the facts and attack each other, ultimately allows consumers to create an overall distrust of the industry, leading to the 1994 Chinese health products industry almost collapsed, a sharp decline in product sales throughout the year, many companies move toward this impasse. We do not want health care products in the automotive industry, a repeat of the tragedy. The sound development of an industry on the one hand derived from a sound system of protection and support, on the other hand comes from a variety of inter-enterprise to comply with the order on the industry. The following summary of the seven kinds of China’s auto industry marketing, the strange phenomenon is both a warning to all manufacturers, but also for all vendors as a form: the way out for China’s auto industry, and development needs cooperation, not Huou. The first case of crimes: malicious attacks arrogant March 1, 2009 a mid-size car brand in the national market at the same. In listing the same day, a press release of the brand