Chinas six major trends in Pharmaceutical Marketing.docVIP

 PAGE \* MERGEFORMAT 8 China’s six major trends in Pharmaceutical Marketing Drugs, semi-public nature of the decision, this market there is always one leg, tied to policies on the regulation of the ‘rope’ that. To undertake last year, in 2007 followed by the number of law for the promulgation and implementation (see table), the development of new rules of the game, affecting the industry trend, impact on market structure, but also determines the fate of the enterprise. ‘World, there are big brave, not scared of Curan Pro’. Challenges, strategic confusion, marketing short-sighted, unresponsive, can only walk a decline; only to adapt to and be good at accurately grasp the trend, a positive response, in order to allow enterprises to move forward. To clarify the messy appearance of numerous markets, pharmaceutical brand marketing communication will have a kind of developmental trend? One of the trends: Farewell Sale ‘single leg jump’, marketing and brand sync upgrade In the past, the pressure to force companies to survive, re-sale, light brands, although able to feed their families, but it is only ‘one leg hop’; as part of the large and medium enterprises to grow, life has been ‘off’, it must make the transition to the sales and brand 2 leg to walk, it is necessary to address market share, sales, market share, but also enhance the brand image, strengthening brand management, cultivate brand recognition and reputation. In particular, anti-commercial bribery, drug registration, prescription management of the new regulations, the brand image will become an important weapon for driving product sales, but by no means is the only input, not output ‘superfluous’. This requires pharmaceutical companies to tap the brand connotation (positioning, core values, cultural identity), attach importance to product quality, strengthen innovation and to achieve brand differentiation, attach importance to the spread of multi-channel communication, enhance brand value and credib