Chinas candy industry the development trend of the next five years.docVIP

 PAGE \* MERGEFORMAT 18 China’s candy industry the development trend of the next five years According to AC Nielsen statistics. From 2000 to 2007, candy has become the rapid development of China’s food industry a sunrise industry. More than six consecutive years to maintain the growth of the food industry. However, in 2008 due to melamine impact of the incident in 2008 growth rate of China’s confectionery industry for the first time in 2000, less than the average annual growth rate of China’s food industry. With the further spread of financial crisis, domestic demand and consumption, tension reduction has a high degree of homogeneity of products, marketing From EMKT. costs rising under the influence of such factors, confectionery and competition among enterprises will be further towards white-hot. In this extremely unfavorable macroeconomic environment, our candy business how to deal with this economic crisis sweeping the global management of enterprises brought about unprecedented challenges and how to look for opportunities in a crisis, how to upgrade category, channel how the integration, food items how to innovate, how to establish the brand, how to read to consumers, etc., are placed in front of each candy business owners serious issue. This writer that this is the area from 8 to analyze the next five years China’s candy industry trends. To take together with colleagues to explore the way confectionery industry together to China’s candy industry bigger and stronger! 1: the next five years, the candy industry trends In 2007 by the National candy industry sales in 1000 more than 126 million and business statistics show that sales revenue reached 223 billion yuan, compared with 2006 increased by 20%. Total profits reached 13 billion yuan, total assets of 175 billion yuan, than in 2006 increased by 12%. At present, China candy industry has huge market potential for development. At present China’s per capita candy 0.8 kilograms in developed countries is abo