Chinas candy industry marketing top ten change in the situation.docVIP

 PAGE \* MERGEFORMAT 16 China’s candy industry marketing top ten change in the situation In 2005, confectionery industry as the two pillars of traditional Chinese snack food industry, one of 10% maintained a growth rate of China’s rapid development in the food industry sector. Since 2003, China’s confectionery market has been maintaining 8% -12% growth rate, higher than the global confectionery market, the average annual growth rate of nearly 6 percentage points. Since 2004 there are three of the most significant changes: first, the confectionery product structure showed a clear trend towards an improvement of functional candy company began to attach importance to the development of features such as Ya-off candy V9, as well as numerous other functions for the oral throat care Candy was born one after another; second, candy companies advertising strategy also major changes have taken place in order to Ya customers and snub-nosed monkey, represented by the domestic candy business started on CCTV ‘sugar-coated bullets’ attack. Third, since in October 2005 into the ‘ol wind’ blowing, xylitol chewing gum brands showing explosive growth, Jinan rum almost xylitol gum special performance, competition pattern has become increasingly uncertain. In 2004, the international capital they have to xylitol chewing gum as an entry point intervention in the market. Lotte, Orion ripped in the xylitol chewing gum on a crack, to include Cadbury, Perfetti, Nestle, Warner (USA) and Cliff (Europe), China’s multinational corporations, including the chewing gum market coveted 3 billion three feet. Rumored Nestle and the famous Colgate toothpaste manufacturers have joined hands to launch a global scale ‘Colgate Dental Care Chewing Gum’, available for the China market is a matter of time. Of changes in the pattern of the real impact of chewing gum I’m afraid of these powerful multinationals. Chinese chewing gum market, market share will be re-adjusted xylitol shuffle imminent countdown! H