Chinas beer market Armageddon (Part Two).docVIP

 PAGE \* MERGEFORMAT 31 China’s beer market ‘Armageddon’ (Part Two) Marketing From EMKT. model, the right is the best China’s geographical uniqueness, decided in China With a fantastic way of marketing mode will be able to conquer the world is bound to be wrong. In the initial development stage of China’s beer industry, some foreign brands of beer to settle the reason why invest and build factories to China, ‘Settling back’, defeat and go on from the Chinese market channels in their diversity, complexity a lack of research, resulting in their direct sales model the infinite expansion of operating costs, and finally the ‘money does not set a good’, a huge market into ‘failed to be implemented’, can be considered to spend money to buy a lesson, but this brand for their future sink, channel sink, so as to formulate a more appropriate marketing strategies for the Chinese market has laid a very good market base, because want to occupy the Chinese market, it must be fully taken into account marketing channels, consumer habits, consumption level of the great differences. In order to adapt to the Chinese market, regional consumption characteristics of building brand model, the localization of multinational companies dedicated to creating mass brand, so that the level of product, price, taste more in line with the needs of Chinese consumers, so that Chinese consumers to meet the the identity, status, etc. of these psychological needs, but also be able to satisfy their thirst for beer brands, taste the most basic products such as functional requirements. According to the Chinese beer market, the level of consumption, in order to compete for a bigger target consumer group, they even ‘to lay down their noble’, take the ‘popularization’ of the line, to launch some allow ordinary consumers can afford the middle and low consumption of foreign beer brand, for example, San Miguel launch ‘Ville’, Budweiser launched ‘Buddy’, so that these ‘Chinese’ products to ‘into the homes