Chinese beer brand advertising strategy Ontology.docVIP

 PAGE \* MERGEFORMAT 16 Chinese beer brand advertising strategy Ontology 1, the brand become the future survival of beer companies ‘firewalls’ Advertising strategies in terms of any one beer brand is essential, and in the field of fast moving consumer goods to establish the brand of beer advertising (strategy and its transmission) is much higher than normal reliance on snack foods such as candy, snack foods, etc. The reason is that beer than any of the above products is more a ‘taste preferences of’ characteristics of this hobby, plus beer category’ high turnover of ‘beer together constitute the so-called’ brand loyalty ‘. Beer advertising strategy and communication equivalent (the amount of media delivery) are intended to establish, maintain, and strengthen the propensity to consume. Based on the above viewpoints, this paper in order to truly rely on advertising strategies, the establishment of consumer preferences for the analysis of objects of beer brands, while for those who are mainly ‘the form of bribery to consumers’ to grab market share in the short-term advertising strategy supporting not do analysis, therefore, this should be accurately defined as to explore the realities of China’s beer brand territory, through advertising strategies to establish the path of beer brand thinking. Must be made clear is that the right advertising strategy is not even good beer at this stage to achieve sales of ‘popular’ (able to quickly achieve a large-scale sales) the key factor, price, channel, promotion (including consumer promotion channel promotions and bribery), resources ( If buy-to-end monopoly ’ shop ‘) and so on can be made selling situation, but to’ long-Pin ‘(a sustained, long cycle, the best-selling), especially’ high-priced to sell ‘(to keep sales price of a long stable disc), there is no brand-building, only to rely on the above-mentioned non-branded marketing elements are not or difficult to achieve! Chinese beer enterprises in what situation? The r