Chinese condiment market competition.docVIP

 PAGE \* MERGEFORMAT 16 Chinese condiment market competition Small products, big market Condiment products low-tech industry with low barriers to entry, as the necessities of life have great demand for space, a small product behind a huge market, resulting in the market tens of thousands of businesses, hundreds of brands of numerous and competing situation. At the same time, the product highlights the phenomenon of homogenization, corporate disorderly competition, market competition, environmental degradation. In 2008 the outbreak of the global financial crisis, while the current financial crisis on China’s flavoring industry, the impact is minimal. Judging from the current monitoring data shows that in 2008, 95% of corporate performance increase, and only 5% of the enterprise performance declined. From the sub-industry perspective, soy sauce industry’s growth range of 3% to 30%, and the market have more room for development, the growth ratio between enterprises widening; vinegar industry average growth rate of 10% ~ 20 %, and individual enterprises has reached 80%; a variety of colors sauce faster growth, growth in the range of 30% ~ 40%. Seasoning as living necessities, people are concerned about the degree of its high rate of domestic consumers, 89.6% good, even if little contact with the kitchen supplies have the potential consumers have the ideal rate of 81.9%. Condiment, though low-cost, low-margin consumer goods, but has a huge market, causing many enterprises to participate in the competition. It referred to the width of all brands up to 98 commonly used brand has widths of 78, showing that the intensity of competition in the market condiment. Condiments ideal brand survey results show that in the minds of consumers, the wife happy, Haitian, Lee Kum Kee brand line for the seasoning category. Common brand mentioned in the rate of the survey, the reference to the three rates were 27.9%, 16% and 9.6%, three’s and more than 50%. But also by the data we