Chinese domestic clothing brand focused strategy.docVIP

 PAGE \* MERGEFORMAT 33 Chinese domestic clothing brand focused strategy First, China’s clothing brands of infant period, the Chinese garment enterprises where the right way? We see that China’s national clothing brand was no difference in age has completed a product-oriented brand of infancy, many garment enterprises confused, and corporate brand planning and brand management, as well as their long-term development strategy of bottlenecks are: China’s national clothing brand of ‘right way’, right track, and Where is the future of China’s national garment enterprises in the end should go? This is indeed already in the development of Chinese garment enterprises inescapable back to major strategic management issues. From 1993 to 1999, I have been engaged in cross-border high-end department stores, apparel sourcing and terminal sales. Due to the long line at the retail purchasing and terminals, while access to consumers and manufacturers, and thus the status of apparel brands and consumers a better understanding of the needs. In particular, are doing the procurement must be consumer demand-oriented, that is what consumers want, we must try to purchase something. Which prompted us to continue in-depth analysis of consumer demand, the formation of a clear procurement position, and then come back to study various clothing brands or products. A long time, and naturally found a feeling to see a variety of apparel products or brands and the gap between the needs of consumers. Although the last three years I engaged in green food industry, on the outside of the design of clothing sales is not the deep understanding of production processes, but clothing sales has been sustained not lost the enthusiasm and marketing managers keen sense of career. As early as 94 years, when I formed some good clothing business idea, the implementation has been no chance. Read ‘foreign management ‘2003 ninth year, the author into the article as Li’ Youngor: walking in transition ‘, there