Chinese enterprises have not yet to the cattle when the!.docVIP

 PAGE \* MERGEFORMAT 4 Chinese enterprises have not yet to the cattle when the! Mr. Zhang Ruimin saying goes well, the premise of creating a market is to create the concept. The acquisition of this concept does not refer to rack their brains, behind closed doors, but the process of product promotion around their specific properties of materials formed from the inspiration and insight on the market. More than ten years, as a veteran of marketing career, I do not think every kind of breakdown of Haier’s products are first-rate, but the high brand reputation, a good market, marketing, a sound grounding This is an indisputable fact. China’s market is broad, vertical and horizontal north-south east-west cross. This does not, even as many of the world’s top 500 enterprises outside the brain consultancy Kotler Marketing Group Shenzhen, China also came to camp, and Kotler, Professor believes that the evolution from the market point of view, China’s central and western regions is still dominated by mass-market products stage, the eastern coastal areas have been emphasized to differentiate their products segments of the market transition. Period in the market segments, the brand’s winning lies in the mass market segment, to personalized, differentiated product design, to seize the target market. Each year, a lot of time to rush out of service throughout the domestic enterprises. Regarding the introduction of its advanced market concepts as well as training in martial arts from China corporate marketing, in fact, there is no master pointing, it is difficult in times of market there is great progress. In the past, many companies every year to produce a large number of homogeneous products caused by factors of production and waste of social resources, the result is the product a lot of inventory and backlog. In other words, we are now no shortage of products, they lack most is the full integration of marketing resources and rational utilization, configuration, namely, th