Chinese home appliance brand to create a view into the system.docVIP

 PAGE \* MERGEFORMAT 5 Chinese home appliance brand to create a view into the system 3C has the face of the new era of military origin, Changhong has recently hired a new spokesman, and introduced the smart, comfortable, cool brand new idea, this move has led to speculation that this is a mere transition Changhong do? Or is it limited to the replacement-style corporate image branding packaging? We have carefully looked after Changhong in the integration of business strategy and industry fundamentals found that this was a completely different brand of integrated campaigns. Brand building in China’s home appliance industry has been habitually mistaken for dissemination. Home electrical appliance industry in the nineties along with the expansion of manufacturing scale, as well as the expansion of the national market, launched a large-scale dissemination activities, which in turn led to the brand communications activities, the rapid expansion of supply, this rapid expansion has been a huge supply of demand in digestion, this process has brought to the Chinese companies an illusion that communication should be the primary means of shaping the brand. When the demand for space-constrained communication activities when the package lost its effect, how to construct a real brand into a new strategic issues. Changhong has a brand transformation strategy of leading questions. Design the future of the world’s leading lifestyle, integrating the world’s leading technology, build new industry framework, and providing pro-life advocates, and technology and implement communication, this means four in one brand of transformation is actually shaping the home appliance industry, internationally competitive brands The specific way, it has been out of the last century is the spread of a single card making errors. The creation of the brand is not a simple communication process and improve the lifestyle design and product design capability is a genuinely competitive industry where t