Chinese home appliance chain in 2004 Focus Lens.docVIP

 PAGE \* MERGEFORMAT 17 Chinese home appliance chain in 2004 Focus Lens In 2004, perhaps destined to become China’s household electrical appliance circulation memorable year. In the past in the first half, quietly took place with the current circulation of the representative of China’s household electrical appliance - appliance chain enterprises related to three major events, the occurrence of these three major events, making home appliances in China in 2004 the development of circulation industry history, left a distinctive mark. The circulation of such events on Chinese household electrical appliance produced by far-reaching impact and the role of laying the mark, perhaps in a few years before people realized slowly. 1, the event scan Event 1: collective listing Almost overnight, Gome, Suning, Yongle and other domestic home appliance chain giant has been achieved or are achieving their listing plans. Despite the anecdotal long, but because of the mass market chain giants sudden and concentrated, still leaves time to focus on its development trend of the industry was somewhat startled and surprised. June 7, the National US-announced that Hong Kong listed company China Eagle (0493.HK) already 8.8 billion acquisition of a company named ‘Ocean City’ of the foreign companies to realize the holding of GOME Electrical Appliances ‘China Eagle’ was renamed as ‘Gome Holdings’. At this point, was Wong Kwong Yu, the industry dubbed ‘left hand down the right hand’ of the overseas-listed Gome painted on the road to a successful close. A month later, just in the July 7, Suning Appliance all 25 million A shares of the official release to the general investors, and visit the Shenzhen SME board. Issue price of 16.33 yuan per share, price-earnings ratio of 11.26 times the total amount of capital raised 394 million. Only a few days, news came from the Shanghai area, the international well-known venture capital firm Morgan Stanley is going to spend 300 million yuan purchas