Chinese drug store market opportunities.docVIP

 PAGE \* MERGEFORMAT 6 Chinese drug store market opportunities Consideration on this subject for some time, do not know if it is desirable to write, and ultimately decided to initiate wish to be, or has access to such industry or business category some inspiration and help. Drug store mainly refers to tackle the problem of skin and put forward solutions and methods of cosmetics, the current domestic market, front-line team includes Vichy, La Roche-Posay, Ka-po-na and other front-line of just a few foreign brands; second-tier team, including Dr Lee, Man Show Reidun, mites and so on have medicinal ting background did not increase the intensity of the channel-related brands; other issues such as Beijing Tong Ren Tang, Pien Tze Huang, white doctor, and so on or in the channel strategy or promotional give way to compare the feeling of confusion, so the medicine is not in a particular line of channels corresponding to demonstrate the impact and brand; another King-based course ought to Henan ice Corps, to the common operational practices health care products but a relatively large market share of the occupiers, but the market is relatively chaotic , operating practices and backward, no long-term brand strategic objectives. Drug and beauty products and potential huge market capacity is beyond any doubt, are aware that one-third of foreign cosmetics sold in pharmacies, the domestic cosmetics sales ratio is indeed less than five per cent of the total, which is how tempting market cake ah! A turbulent time in the industry seems to be able to be gold, smacked into the head, I thought that we really need to have line of cosmetic medicine industry gains the following points must be to understand and study in depth: the 1, the product features: Drug and beauty products mainly personal care issues should be resolved, then this type of product contains from head to toe (such as anti-off, get rid of dandruff, athlete’s foot, etc.), from the inside to the outside (from repr