Chinese home appliance chain industry marketing Criticism.docVIP

 PAGE \* MERGEFORMAT 38 Chinese home appliance chain industry marketing Criticism First, home appliance chain marketing concept articles Marketing is the key link, Gangjumuzhang. Marketing management level is a measure of home appliance retail chain enterprise core competitive power and long-term development of the key elements of power level. Marketing is one, the other operational control system is 0, there is no one marketing and other operational control system and then sound, no matter how high quality operations, will be unable to form the competitive home appliance retail chain power and driving force of development. In recent years, electronics retail chain is on the surface of home appliance chain store network layout Bipin, in essence, is the marketing management level of competition. Because the inefficient expansion for the home appliance retail chain enterprises, just to bring quantitative growth, but Queshi electronics retail chain shoulder this heavy burden. Therefore, the inefficient stores of the pass, stop, and, turn, become a common phenomenon in the retail home appliance chain. If three years ago, home appliance retail chain is the competition against the rapid expansion of cloth-point bold words of courage and strength; then the next three years, home appliance retail chain enterprises Bipin store optimization, bold courage and ability to customs stores. The marketing management will be optimized and shop in the store, the process of replacement of adjustment Bipin play an important role. Here we need a brief analysis of the network expansion inefficient appliance chain industry background and macro-economic background. Background There are three main stages of the industry. 1,90 end of the decade, China’s home appliance chain of retail home appliance chain has started to enter the network layout the fast lane, when the situation is a seller’s market gradually matures, appliance manufacturing businesses with low rather thick and therefor