Chinese household electrical appliance into the era of confrontation economies of scope.docVIP

 PAGE \* MERGEFORMAT 6 Chinese household electrical appliance into the era of confrontation economies of scope China’s largest color TV company has recently acquired China’s fourth largest corporate Meiling refrigerator attracted attention of the media throughout the home appliance, it will be more eyes on the successful operation of this Changhong brand white goods. The answer to whether the operation is not successful today, we should be concerned about this incident is behind the changes in the industry: China’s home appliance industry has entered a range of economic competition. Have to admit that China’s household electrical appliance industry in the last five years has been caught in an increase not only the growth of the wandering period. With the expansion of production scale, the unit production costs of the economic laws is the introduction of a household electrical appliance enterprises in China is full of thorns and thistles, a dead end, in a sense that our economies of scale has ended. Rule of economies of scale, and has not lost its historical significance, like the traditional laws of physics in the traditional physical environment remains the same as the right to exist, but with changes in the environment, our physical laws must change, the emergence of the theory of relativity is an excellent proof of . China’s home appliance living environment as opposed to ten years ago, great changes have taken place, capacity is not unlimited ability to expand demand, after the sharp increase in production capacity, and who co-ordination capacity and demand contradiction? Modern distribution should be the coordination of the needs of modern manufacturing and the visible hand, unfortunately, our modern circulation did not grow up with the capacity Bingdi behind the modern circulation has restricted the ability of Chinese appliance manufacturing optimization, if the Chinese the circulation of the early modern development, then the manufacturers should be a