Chinese household electrical appliance Yetai changes in circulation and its Implications.docVIP

 PAGE \* MERGEFORMAT 10 Chinese household electrical appliance Yetai changes in circulation and its Implications Chinese home appliance industry, after nearly 20 years of rapid development, has the world’s appliance industry occupies a place. Join the WTO, household appliances industry will face new opportunities and challenges, in particular the international flow of giants and home appliances brand by adding ‘dogfight’ Chinese household electrical appliance circulation may have a profound impact. To this end, we have almost 20 years, the changes in China’s household electrical appliances in circulation Yetai do a panoramic view of the review and combing, and accordingly make a forecast with a view to the further development of household appliances industry, to provide reference. It should be noted that the Chinese home appliance industry as opening up the earliest and the highest degree of market-oriented industry, is accompanied by the pace of reform and opening up of China’s economy gradually in-depth, development and expansion. Therefore, we analyze the clues based on China’s economic development on the two transitions: one, supply and demand relations from the shortage to an oversupply of transition; 2, economic patterns from a planned economy to a market economy. 1) The two stages of its characteristics 1. Shortage economy era (the late 70s in the mid -90) In this period, China’s home appliance industry in the production and supply and consumer demand in general between the present situation of short supply. The characteristics of a seller’s market leading home appliance manufacturers to adopt a ‘first to fill the demand gap’ strategy. Suppliers, manufacturers will, as well as raw materials, products, resources, dominate the market pattern. First, the dealer is subordinate to the manufacturer. As production in short supply, the product is profitable. Manufacturers worry about sales, dealer completely subject to the plant to develop sales policies,