Chinese household electrical appliance enterprises meditation.docVIP

 PAGE \* MERGEFORMAT 17 Chinese household electrical appliance enterprises meditation When pick up a pen to write this topic, my heart is heavy. Why do the domestic appliance companies in gradually declining in the glorious? This issue is long overdue for household electrical appliances caused by the common reflection and review of the business community. Because domestic appliances business has always been a lack of self-examination! The spirit of enterprise is more a lack of self-examination the person in charge. These factors are so numerous household electrical appliance enterprises into the deep-seated root causes of unsustainable situation. Domestic household electrical appliance enterprises in China are relatively mature industry. I say it is mature, is the leading brand on the market are mostly ‘domestically produced’, the product quality stability, functions, accurate, good performance, technically gradually narrow the gap with foreign brands, and overseas sales also showed growth potential; But we also see the bad side. Constant repetition of the building, leading to serious excess capacity, and all enterprises under the pressure of survival can be applied to non-technical end only turn into a price war in low-level hard fight in, unable to extricate themselves; overlapping marketing channels, marketing of mutual imitation practices, a high degree of homogenization of products. The domestic appliance market, enterprises are facing difficulties, until today, still stuck in the ‘arrogant’ style among business philosophy, and domestic appliances business community that gives us a sense of indifference was more sorry for whom the source of pain. Appliances enterprise location - Error What is a domestic household appliances enterprises? I am afraid that talk about household electrical appliance enterprises itself is not clear. Over the years, the domestic appliance business growth also came the sort of muddle-headed, but also in the muddle-headed into