Chinese enterprises niche Survival Guide (Part One).docVIP

 PAGE \* MERGEFORMAT 11 Chinese enterprises niche Survival Guide (Part One) Trend articles Access to full-time niche What is the niche-oriented to survive? Choose a segment is the business of consumer groups, Get the most out of marginal revenue. Survival should be a niche firm’s strategic choice, Survival has become a niche trend. Smaller groups, greater benefits. Benchmarking a niche niche Pepsi win For Mexican Americans introduced corn chips, aimed at young people in rural areas launched Mountain Dew Pepsi-Cola beverages ... ... the main reason for the victory lies in its ‘niche multi-brand strategy’, Coca-Cola by ‘Coca Cola’ and ‘Sprite’ Several public Product hole-y pilgrimage world is gone. 2004 annual financial report, Coca-Cola and Pepsi can be said of joy and sorrow are two different worlds. Pepsi-Cola company’s market capitalization increased by 38%, while the carbonated beverage market has been dominated the oldest child in the past five years the stock market value of Coca-Cola has an accumulated drop of 40%, so that Wall Street analysts turn on the alarm. Pepsi and Coca-Cola’s market in the struggle, has been the market to catch up with the identity of the emergence of the Coca-Cola is in the world known as the representative of the United States popular culture. Why is there two Lok competitive situation changes? ‘Business Week’ that the Coca-Cola by ‘Coca Cola’ and ‘Sprite’ hole-y pilgrimage of several popular products have passed the era of the world, Pepsi is that it is the main reason for the victory of the ‘niche multi-brand strategy’. Let us look at what the recent Pepsi - Frito-Lay unit of the Mexican-American food brand introduced a deep-fried corn chip snacks, did not expect that by the many non-Hispanic consumers welcome; subsidiary of Mountain Dew brand is a popular among young people in rural areas shall drink, most recently, Pepsi-Cola introduced a strawberry-flavored version of Code Red Mountain Dew drink, will be m