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Chinese enterprises should abandon the ‘old and famous’ Complex
Qualified do not actively apply for the old enterprises ‘long-established’, while those eager to catch a ‘long-established’ train the department in charge of new business wants to reduce the reporting conditions, which is the recently identified long-established in Shandong strange phenomenon occurred. In fact, this phenomenon is not the case in Shandong, as early as July, faced with the Ministry of Commerce to launch ‘China time-honored’ re-found, with 43 ‘China time-honored’ to Henan, as many as half of the companies abstained, and only 21 submitted an applicationBook . Similarly, the ‘old and famous’ found at the enterprise level have occurred in two distinct indifference and enthusiastic attitude towards the opposition. So those ‘time-honored’ identified by the organizers, they come out due to ‘weak brand awareness of enterprises’ judgments, while the inward is due to sum up ‘have not done enough work to identify the propaganda’ conclusions. But look at the issue more deeply we can see that long-established enterprises identified arising from these two antagonistic attitude is rooted in ‘long-established’ finds its own inherent contradictions - an enterprise is long-established, it should be decided by the market, or program have the final say? These two different subjects also led to the identification of two distinct ‘old and famous’ - a kind of engraved in the minds of consumers, the other engraved on a plaque in the hall.
Indeed, the old-established and identified a number of criteria have been worked out, leaving aside the scientific nature of these standards themselves, even if the specific evaluation criteria in some aspects but lack of objectivity - what is in the tradition of unique products or services skills? Unique and should have what kind of standards? What is the heritage of the fine Chinese tradition of corporate culture? What is the Chinese characterist
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