Chinese liquor market development and future evolution of the cooperation.docVIP

 PAGE \* MERGEFORMAT 10 Chinese liquor market development and future evolution of the cooperation With continued to Wuliangye Maotai assumed the status of the King made the impact of liquor third overall battle smoke non-stop, the rapid rise of Yanghe challenge to the wine first camp, others such as Furui, Western, and cutting-edge wines of Hengshui Laobaigan, present and future fate, hole in cellar, Feng Gu, niulanshan brands such as accelerated advance. The liquor industry in a continuing escalation of the degree of concentration, the value of the handover, not wait for the wine to my state, leading to the original pattern of not only the liquor industry consolidation will occur and changes the mode of competition between brands and vendors mode of cooperation have also taken place a huge change and impact. The present form, the manufacturers have basically the focus mode of cooperation in the following two aspects. A brand of cold shrink buyout model Wu Liang Wuliangye brand wine classic case of a successful buy-out, deeply-scale operation to stimulate forward to drinks manufacturers. In 1998 to 2003, Jiannanchun, Luzhou, Langjiu, Western, Furui, Song River, Feng Gu, Taebaek Dukang, niulanshan Erguotou brands pour in, the entire liquor industry, to carry out a vigorous campaign bought liquor . With the prevalence of buyout model and madness, the drawbacks of liquor after the buyout also will be derived out of buy mode is gradually showing a cold contraction. 1, sub-brand of the parent brand to survive the damage dealers in this commodity profits, dealers operating essentially profit-maximization. Brand management buyout just gives dealers the ability to pursue opportunities to maximize profits and space. As a result, some companies simply buy sub-brand of the parent brand regardless of the damage, of containing the influence of the parent brand, short-term profit-seeking behavior. For example, some independent subreport Wuliangye brand, got going on the