Chinese liquor of the three great historical periods.docVIP

 PAGE \* MERGEFORMAT 6 Chinese liquor of the three great historical periods 90s from the 20th century, 10 years of this century, China’s liquor industry can be divided into three times, three times in this, China’s liquor industry, the industry interpretation of a wonderful legend, but also created a number of outstanding liquor brand in different macro-environment, the liquor industry as the most traditional pillar of the economy, has been a lot of wonderful interpretation of the legend and created a lot of outstanding marketing case. Luzhou ultra high-end liquor in understanding the strategy, first We must deeply understand the three stages of brand development environment and brings an opportunity: 1 advertising opportunities CCTV Standard King: 90 years, known first time 90 China’s advertising industry is in a period of vigorous development, the enterprise from the traditional planned economy to a market economy gradually, the market sell themselves is at the brink of collapse, so in that era, the brand is building awareness of business success key to marketing, which allows many companies started advertising, and too many well-known brand success, such as grass coral Sanjiu brand and the brand are famous in this era and continue to mature. The Chinese wine industry in this period also opened its first period, that is, during the CCTV Standard King ads, with the help of the CCTV advertising, many liquor brands once surging, such as Confucian house wine, wine Tuopai, Advertising memory has sorrow in our ears, than the most famous Qin pool. because it is a miracle, but also the end of a miracle. really become this era of Chinese liquor samples .1996 November 18, Qin pool to 66.66 million yuan of the highest price beat many opponents, won the CCTV standard king. Although a sudden to Qin pool to the country, has become a household name, but because of production systems marketing system and not enough to guarantee pools nationwide sales of Qin, Qin final