Chinese medicine and health products company- marketing planning a serious problem derived from the homogenization of.docVIP

 PAGE \* MERGEFORMAT 15 Chinese medicine and health products company: marketing planning a serious problem derived from the homogenization of As I recently engaged for many years by the consumer goods industry, turned into a medical health care products companies to do CEO, also participated in three consecutive medical health care products, beauty industry, Body exhibition, seen can not say much, but either. Also done because of his health care products, so the past month, carefully studying a number of online health products business success story. During the time when the hi worry about, not feel right to form a number of health care products marketing, more in-depth and practical view. Personally, I think, at present, there is China’s medical health care products market, I will be in the following to the many major problems. Market issues, government policy is also problematic, but the main problem mainly exists in the business owners, business managers and planning of health care products companies. Its inner root cause, I think that nothing more than consumers and the market is not mature, and health care products companies and health care products judged by a team of professional planning and marketing of short-sighted, short-term market behavior. The consulting firms and the common short-term business, but also resulted in a lack of real health care products company in product development, completely pinning its hopes on successful experiences in the past showing that three resort-style magic Cheng Yaojin marketing planning. 2034 down, health care products consulting group has relied instead channeling them, but the brothers plan to rely on the success of enterprises and products have been not how to see, why not? The reason is that once the pride of the people and the experience of amulets type, Tuba Lu-based marketing plan and marketing strategy, due to the lack of innovative and complete homogenization of the! Since there is no really good produc