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Chinese furniture market is still in the initial stage of
Furniture industry is related to the daily lives of everyone in the industry, we are almost all the time to deal with the furniture. At home, home furniture, work of office furniture, hotel furniture, travel is a hotel. The use of the furniture has become a kind of living conditions, it is no exaggeration to say that: furniture industry is a real relationship to the State agency people’s livelihood, industry, furniture is a living embodiment of the social times.
With the convening of the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo will be the arrival of these international events will advance, and Chinese furniture enterprises to provide a large market demand. In the temptation of the market, due to the accession of foreign furniture enterprises, China’s domestic furniture, the number of enterprises, scale, enterprise quality in the overall market performance, have all undergone tremendous changes. However, competition in the industry point of view, the Chinese furniture market is still in the initial stage.
First, the Chinese furniture competition, are not sufficient
After joining the WTO, the Chinese furniture enterprises and their foreign counterparts stand on the same stage, due to the ‘catfish effect’, so that China’s domestic furniture industry broke out of the super energy, many companies grew in courage, grow stronger and obtain quite good results. From this point, competition is a good thing, because the market is not a fixed pie, the competition is more important to make the pie bigger, rather than eating cake.
Although the furniture industry in China has a long history since ancient times, especially the Ming and Qing dynasties, China’s furniture is chased by the people in the world, but the level of marketing point of view, Huangji Yi that China’s furniture industry is still in its infancy - the surface appear to have been very prosperous, but in fact,
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