Chinese furniture brands to shape humanity must overcome three major weaknesses.docVIP

 PAGE \* MERGEFORMAT 13 Chinese furniture brands to shape humanity must overcome three major weaknesses Recently in Beijing, Guangzhou, Rong Lin Shi-Kai Fu Co., Ltd. sued the King Furniture Co., Ltd. infringement case, the furniture industry has become a hot topic. According to the prosecution Beijing Shi Rong Lin Jia Qi Lin, general manager, said in March this year, Rong Lin Shi-kai was found betel original series furniture series has been a blessing King Furniture Co., Ltd., Guangzhou, called phishing. Enough in the search and seize evidence, Qi Lin, this enterprise south to Guangdong and direct dialogue, in the negotiations no avail, the Qi Lin finally picked up a legal weapon. In fact, similar incidents of plagiarism in the furniture industry is already commonplace. As the furniture industry into the gate threshold is low, not high-tech, a serious lack of designers, design easy to counterfeit and other reasons, the furniture industry cloning is very serious, and the cloning technology continues to increase. However, the furniture industry due to the limitations of patent applications, rights protection process, loss of large cases longer accepted and other reasons, although the original company of the fake businesses hated, but they use the law to safeguard their rights rarely, many furniture companies have chosen ‘ submit to humiliation ‘, put more focus on the development of new products. Therefore, the case became a hot news furniture industry. Copying, counterfeiting prevailing winds caused many companies to huge losses, but also for development of the industry has brought many problems. It hinders the troubled company is committed to the development of original furniture, Chinese furniture under its own brand of shaping a great threat. China’s furniture industry in the OEM road Zoulehenjiu, they do not have their own brands, not independent R amp;amp; D capabilities, product design, often copied a small amount of strong foreign brands or domestic b