Chinese garment enterprises in the end is to plan or to consult-.docVIP

 PAGE \* MERGEFORMAT 8 Chinese garment enterprises in the end is to ‘plan’ or to ‘consult’? Since entering the clothing advice since I often run into this problem: garment enterprises in the end is to plan, or to be consulted? Make it clear that this issue, you have to look at the origins of clear planning and consulting, as well as at home and abroad to say! Planning, the Chinese used to call ‘make plans’, originated in the military, which encompasses the political, military, cultural, diplomatic, sports, scientific and technological fields of major planning. Even the ‘business plan’ which also includes investment planning, product planning, advertising planning, management planning, marketing planning, market planning, public relations planning and many other fields; the Japanese plan called planning, almost every point of a decent Japanese companies the enterprise has its own dedicated planning department; the Americans called the consulting planning, also known as advisory, and soft science. The United States, many large companies have been able to dominate the world, must rely on science and technology lead, large pool of talent coupled with numerous ‘Rand Corporation’ which is not to give full play to nothing, nothing unreasonable, and all-encompassing strategic planning. I regret that in the country, many companies or their corporate planning only to stay in the marketing planning function, or to promote some local part. In many bosses have the concept of brand creative a ‘different’ concept, to the product to find a ‘unique’ selling points, please a ‘household name’ spokesman, to be a ‘blockbuster’ of advertising, writing wave after wave of ‘confused people ‘speculation soft text and engage in a field’ vigorous’ promotional activities so that you can success ... ... a ‘hot country’ in sales. ‘I want sellers ... ...’ ‘Sellers is the last word ... ...’ and so forth fad marketing concept, indeed a large number of brands that have fueled the miraculou