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Chinese medicine to develop innovative investment model way directional thinking
Worked hard in the pharmaceutical marketing industry for 10 years, half of which were dedicated to Our Time with ‘investment model’ based enterprises, the Ministry of the brand from the market operation, to the personal line market, ‘surgeon’, from the grass-roots organization and management, to the Minister for the overall logistics investment positions, the author can be described as sweet Kula fill of them. More recently, saw some of the ‘investment model’ thinking changed on the Road, the article stirred up my ‘investment model’ immediate surroundings to go the whole way and future development of innovative in-depth reflection. Now sorted out ideas to form a text, for the criticism of fellow corrections.
At present, the marketing sector ‘investment model’ there is no concept of a unified conclusion. From the marketing mode of development process, ‘investment model’ early stage of development is often misunderstood as ‘means for misappropriating’, ‘Deal or No Deal’, in particular the poor reputation of some of the ‘workshop style’ businesses, the main sales platform is no more than participated in several sizes of ‘fair’ in one hand and cold number-crunching, there is no effective after-sales service system, let alone long-term development strategy; With the involvement of large and medium enterprises, in 2000, a number of vision sensitive enterprises begin to move to the brand - Jiangxi Renhe as a ‘wide variety of investment’ business, brand operation in recent years on the road ‘move faster than others’, not only become the leader in enterprise mode of operation, even in the entire pharmaceutical industries by taking the results are obvious to all. In sum, although the investment model has been the trend toward healthy development, but the form is still off the market as a whole not open a word that is ‘in chaos’. According to the author several year
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