Chinese home appliance market leaving only 1 - 2 of the.docVIP

 PAGE \* MERGEFORMAT 6 Chinese home appliance market leaving only 1 / 2 of the Marketing can be simply divided into two parts, one innovation can be a large number of products sold, and second, the dissemination of this product to promote science and the economy. Pal consulting firm for many home appliance manufacturers as marketing advice, at the same time, more and more felt in recent years, China’s home appliance industry, the marketing structure has been unbalanced, product innovation is destitution. In the Chinese market, when the advent of the traditional off-season, a large, deep-seated loss began to spread throughout the industry. In fact, three years ago, the situation has already occurred, but businesses face because, in the financial package before allowing it to impose their results are good-looking, now, a long period of losses has given way to ‘the financial technology’ to conceal their ugly. Businesses for their losses brought in almost identical solutions: improving management to reduce business operating costs, relying on high-tech innovation and marketing innovation out of the current predicament. In fact, this is only put on paper some of the fine excuse, the actual无所措手足 enterprises are becoming the face of current difficulties are basically passive waiting. As a long time failed to guide and meet the market of new products allow homogenization of the product price falls, China’s household electrical appliance enterprises have been overshadowed by new crisis in the shortage. Depend on the new products into virtually ineffective. Rely on a single product of the household electrical appliance enterprises started in the original product profit fewer circumstances, the start to the new field of household appliances into an attempt to get rid of the profits of ‘anoxic zone’, but to enter the field with the original products of the industrial environment is not much difference, but also with their own operation there is no fundamental change i