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Chinese New Year promotions - wine of last resort
Chinese New Year approaching, the liquor business began to train in preparing for the most critical season for the year. In the author in Zhejiang, Shijiazhuang, Jiangsu, Beijing, Guangxi, Shandong and other places to investigate a few dealers, these traders were unanimous in the performance of a complex state of mind. They generally believe that in 2010, well before the Spring Festival, is also critical, because the big situation, too many variables.
Overall consumer Qudan, wine complex mentality
Judging from the current consumption trends, we vary, and different brands may have relations, but the big trend in consumption began to decline.
Huzhou, Zhejiang, Fuzhou introduction, their business is mainly JLF, Luzhou series, the Iraqi force, Taishan Mountain, etc., in addition to operating a number of optical bottle of wine, drinks and condiments. She told reporters said that the higher prices of alcoholic products is now down very clear about the current and previous years, a decrease of about 2 million in sales, but the beverage products while there is marked increase in 5-Light bottle of wine at 10 yuan is also relatively stable.
Jiangsu Xuejing Li said he and his friends are in Shenzhen to do some high-end wine. Compared with previous years, the decline in wine sales is extremely powerful, especially two or three thousand dollars of this high-end wine is currently sold only last year about 20% of sales is difficult to do go on.
Shijiazhuang, a business sales manager Wuliangye and other superior products is the author of the large inverted grievances. Because it is the regional head, they want more on how to complete the company’s sales tasks. Mr. Zhang told reporters that the 2009 Mid-Autumn Festival, when store sales are very short, basic goods less walk. Because they are mainly engaged in the famous high-end wine, Therefore, the main sales channels in retail outlets, Group buy, e
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