Chinese tea prices and the brand of the road model transformation.docVIP

 PAGE \* MERGEFORMAT 13 Chinese tea prices and the brand of the road model transformation Brand deletion is a scourge of China tea, Chinese tea, how to grasp the initiative in the market prices and brand voice, so that more Chinese tea brand to the world? “Seven million Chinese Lipton tea no match for a British” media reports to the doldrums of a blow to China’s tea industry, the brand and lack of a scourge of Chinese tea industry, striving to “stand out” tea brand has become the first large enterprise in China tea pursuit. Ever since, a re-packaging of the farming culture of the traditional tea culture and tea brand has become the “Emperor New Clothes,” high tea tea brand building is desperately advocating promotion of tea culture, tea culture and tea brand building is a speculation. As everyone knows, this extreme speculation is not conducive to the development of tea industry in the long run it is harmful. seventy thousand high tea brands in the hard thinking on how Chinese tea history, heritage and future, in the end how the tea in China “marginal” to “mainstream”? The future trend of Chinese tea consumption Yeda Guo of China as the world’s tea, the reality is: nearly 70% after 80 do not like tea, after 90 Aihe Cha who is not as high as 95%. The traditional tea culture is the soul of the brand of tea prices in China to upgrade business model era, because the market environment has changed. Chinese tea enterprises, Chinese tea brand in the world, based on in order to complete a difficult task, that is, the output values #8203;#8203;because the output of inexpensive tea alone can not conquer the world . We can output values, and let the world share our tea culture, Chinese tea is an urgent need to solve the problem of enterprises. Tea has a natural, health and other characteristics of the highly favored people of the world in recent years, China’s tea industry has made remarkable achievements in the development of annual sales volume of 10 million to