Choice and Thinking- Chinas large retail chain development strategy and the value orientation.docVIP

 PAGE \* MERGEFORMAT 12 Choice and Thinking: China’s large retail chain development strategy and the value orientation Large retail chain based in China, the creation and development of the sustainable development of China’s national economy, improving people’s lives, the retail trade a concrete manifestation of the escalation of energy. Large-scale retail trade refers to the country for more than a million square meters in larger cities major shopping centers rely on the establishment of several regional network branches and eventually the formation of economies of scale and expand market share, improve operational efficiency of the retail industry development model. This retail development model to adapt to a market economy calls for ‘big circulation’ is an inevitable trend, but also for industry enterprises to provide a broad space for development. At present, many business groups have already achieved in this regard Jiao’s performance, such as the United States, Wal-Mart, Taiwan’s Pacific Department Store, etc., there are a number of commercial empire suffered heavy losses in the development process, come to naught, such as the Zhengzhou Asia Group, Japan’s Yaohan Group. Therefore, a large retail chain development in China and there is no fixed pattern can be found and followed, the problems faced are also unavoidable. Chains is the most basic conditions for the development of the market, from China look at the overall level of consumption, although consumption of urban residents ‘Engel’s Coefficient’ has less than 50%, but not as an absolute increase in the quality of life premised on, just food and clothing model to a comfortable state of transition is not stable. China’s large retail chain development path will show many unique places, only to scientific development strategies and their values to guide practice, the China World retail chain development of enterprises in order in this century, a world-class business and healthy development of war . China