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Choose New dealers easily be overlooked when an important factor in
Dealers often ask me: how kind of choice company? Choose how kind of brand? Choose how kind of products? These are dealers often run up against important issues.
In the buyer’s market, as a dealer, basically every day encounter Select Product, select the companies and choose the brand problems. The face of the salesman to sell every day, you can not all of the products are followed, it is unrealistic, because your resources are limited. From a market point of view that can not be all the new products are successful. According to the survey, the Chinese market the new product’s success rate is less than 5%. So, select a new product you have to be careful not careful, non-serious choice; if the wrong choice, it would be: ‘a woman afraid of marrying the wrong Lang, men fear choosing the wrong’, distributors afraid of the wrong plant! Choose the successful products will bring you huge profits, and the choice of failure products will make you a waste of resources and waste of resources!
Select manufacturers, select products, general marketing From EMKT. experts will tell you to first look at the manufacturers have not done the brand awareness, manufacturers have the strength, manufacturers have programs suitable for operation of the market, manufacturers have to understand the operation of a the market force; then is to look at selling products are not there any quality and price advantage, there is no image of the product packaging advantages, is there for the concept of speculation, there is no advertising investment, and so. In fact, these problems are related with a key, that is, and operation of the company’s owner or the CEO. So, pick a product, first select the boss! Followed the success of the boss, you can more easily success!
So, what type of boss will be higher the success rate?
I have come to a conclusion after an investigation concluded: that is like to go t
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