Chinese warriors set off World Cup odds geometry-.docVIP

 PAGE \* MERGEFORMAT 17 Chinese warriors set off World Cup odds geometry? When the 2006 World Cup has ended in a time when the flames, when the 2007 Women’s World Cup, 2008 Olympic Games, the right to host the 2010 Asian Games, when China settled down in the face of the Sports for All era and expanding the market demand, sports marketing, is justifiably become the new darling of corporate marketing. Experts predict that in the next decade, China’s sports industry will create the 100 billion market value. However, despite the sports market bears almost everyone ‘see’ the great business opportunities, but for most Chinese enterprises, on how effective sports marketing, sports marketing to the Nuggets, but it has become a lie in the the immediate problem. Sports Marketing ‘bonanza’ unlimited domestic enterprises to look ‘mine’ sigh Over the years, the use of major sporting events to brand communication and promotion, many well-known international companies the most common practice. In this regard, Nike, Adidas, Coca-Cola and other international brands, have had successful experience. With sports increasing influence in the world, the charm of sports marketing is also growing, this year alone, the World Cup in order to seize the market, internationally renowned companies such as Samsung, Sony, Siemens, as well as its sports marketing has always Marketing the main line, Nike, Adidas, etc., are early to join the main camp, sports marketing through various means to increase brand visibility and reputation to expand the brand’s global influence. Statistics show that China’s economic development and people’s material living standards, select sporting events has become a leisure activity of choice for consumers, only 15 years old to 50-year-old crowd, the movement of population accounting for as high as 75%, in these age groups, 47% had personally watch sports live sports events. This is in sharp contrast with the domestic local sports marketing company can not k