Chrysler- lobbying public relations turn the tide in the dumping.docVIP

 PAGE \* MERGEFORMAT 6 Chrysler: lobbying public relations turn the tide in the dumping The mid-70s, the second oil crisis in the U.S. economy, especially the auto industry has brought about tremendous impact. Chrysler’s U.S. vehicle unmarketable, deep in debt, foreign aid cut off in peril, but to the Government secured loan application. However, this action was immediately met with fierce criticism from media, business, banking sector, issued a joint statement, strongly opposed. Some newspapers published a large number of articles published in comic books to criticize, curse ‘let it die with dignity! ‘And urged the company to bankruptcy. In this opinion under the influence of the Senate and the majority of loans made to Mr censure and rebuke. In order to restore the reputation of enterprises to obtain secured loans, Chrysler launched a massive explanation to convince activities - lobbying public relations. The leadership of the company out in force in the banking sector, the press has lobbied to get their support. Iacocca, general manager turned to Washington to get out of difficulties, he told the federal government for 1.2 billion U.S. dollars loan. In the Senate the reasons stated, personally met with then-President Jimmy Carter. The company also organized a large dealer lobby right to lobby, and to incite the general public, especially the lower strata of a variety of ways to express the company’s support, and finally persuaded Congress passed the secured loan. Congress passed more than 1.2 billion U.S. dollars in loans, but 1.5 billion. This is done through public relations activities to improve relations with the government to enable enterprises to obtain regeneration of a success story. Lobbying, public relations activities as part of the propaganda by lobbyists to change its image and to obtain objective of public support in order to successfully achieve your PR objectives. As the public relations industry in-depth development, lobbying in the Wes