Chow Tai Fook a successful interpretation of the classic marketing strategy.docVIP

 PAGE \* MERGEFORMAT 15 Chow Tai Fook a successful interpretation of the classic marketing strategy The Chinese people’s love for jewelry can be described as a long-standing, because it not only has a store of value, more condensed leisurely China thousands of years of culture and rhyme, while wearing a gold and silver is a prominent symbol of wealth, but also the identity, status of the mark . Hong Kong’s Chow Tai Fook, with their legendary vicissitudes and the development process of the past decades have witnessed China’s jewelry industry, the history of changes, with their own unique personality and publicizes marketing strategy, interpretation of the Chow Tai Fook Jewelry successful expansion into a classic. About Hong Kong’s Chow Tai Fook and its family of gems and jewelry, the industry and consumers can be described very well. Chow Tai Fook, which was founded in 1929, after Nianzhuan migration and formally established in Hong Kong jewelry and goldsmith shops, after more than 70 years of ups and downs, and gradually laid in the Hong Kong jewelry industry leadership and much consumers of love and trust, and in some regions, Chow Tai Fook jewelry has become synonymous with. Chow Tai Fook to enter the mainland market began in the 20th century, 90 years, in order to avoid the fierce market competition in Hong Kong, looking for new breakthroughs and growth points, to set up Wuhan, Chow Tai Fook Jewelery Co., Ltd. as a symbol, formally sounded the attack on the mainland retail market, horn, and in 1998, a comprehensive ‘advance’ the domestic market, in just a few years, the number of branches in the Mainland, the development of nearly 200, becoming the mainland jewelry leaping out of the area of a ‘dark horse’ In 2005, Chow Tai Fook plans to open branches in the Mainland, the new 80, and strive to Chow Tai Fook outlets throughout China, all over the country in all directions. Chow Tai Fook, the selected value of China’s most brand jewelry business, so why be