Chuijin only see the golden yellow sand - talk about wine buyout business.docVIP

 PAGE \* MERGEFORMAT 22 Chuijin only see the golden yellow sand - talk about wine buyout business 2002 China Liquor King Wuliangye sent to the 38 joint venture agreement requires that all associates wineries in the January 31, 2003 to stop production until Wuliangye buy liquor brands, such as continuing to produce counterfeit products will be punished. Wuliangye Group, opened a cut this a prelude to buy branded products. Luzhou, Sichuan in 2004 the company also launched a major reform initiatives, shrink buy the brand apart from preserving individual brands, the majority with ‘Luzhou’ buy the brand were the words end their cooperation. This is the second ‘wine boss’ Wuliangye slashed after another sub-brand business-to-buy wine brand ‘close hand’. Since then, Shuanggou, Quanxing other well-known liquor brand companies have contracted camp, to streamline brands, cut many of its own brands, these brand-name products to stop production and quickly out of the market, most of these brands are the brand buyout nature of the business, both in the wine industry, launched a huge waves, the industry is much talk about quite a lot of criticism, or even strongly criticized. However, the liquor business is really desperate buyout, come to an end out? We need to revisit and correct operation of this buyout deal with liquor brand marketing mode. First, the traditional distribution mode of liquor-making industry overview We all know, liquor industry, the traditional distribution model is the product from the manufacturer - distributor (Regional total distribution) - distributors - consumer, effective communication of product supply and demand, to meet the people’s material and cultural life of the need to promote the socio-economic development. However, with the development of market economy, this distribution pattern gradually exposed the shortcomings of the industry to do nothing. Mainly manifested in the following areas: 1. The price system fan chaos. Many enterprises