CI operations in China.docVIP

 PAGE \* MERGEFORMAT 25 CI operations in China CI Flower To bear fruit brand A century of action In Chinese enterprises Quietly rising International branding effect In the minds of consumers, there are many commodities has been firmly positioned the brand, not easy to be confused, such as: Coke - Coca-Cola, Seven-- non-cola soft drinks; IBM - Computer, SONY - Electric, Kodak - film, McDonald’s - fast food, etc., many of the world brand in the minds of consumers of goods produced a long-term identification of regional location, not only from the consumer recognition of superior product quality, good memory and a high degree of reliable sense of At the same time, but also from the long-term culture and the spirit of enterprise creation, accumulation and brand advertising to shape. Shaping the brand personality is not something that can be achieved, and its far-reaching connotations beyond the role of advertising itself, constitute the soul of the whole business. As the key to shaping the brand personality - ‘CI’: In recent years, most Chinese enterprises have become a hot topic widely popular. Throughout decades of international market, ‘CI’ to import most enterprises to pay attention and the benefit is remarkable. China’s markets have been can be seen everywhere impressed with the image of foreign brands and a good corporate image, which were fully implemented in the enterprise ‘CI’ strategy, the results achieved. In other countries, the United States, Marlboro cigarettes and Winslet ton of cigarettes, from the packaging, they are similar in color to the taste, but because the ‘brand personality’ of a different shape, being very different fate. Marlboro cigarettes, horses and cowboys of the brand personality to shape a long time focused on the performance of individual images - free, unrestrained, wilderness, Shuai Jin, to the transfer of personal goods, spleen, consumers easily identify and emotional preferences, therefore, sales has taken the lead. W