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CIS is the only way to create brand do?
Now many people think about doing the brand, first of all think of doing another CIS. And now many of the planning, design companies are also planning proposals for the customer to do when the brand CIS as a necessary project. They will give former Titan’s ‘classic case of’ to.
CIS is the only way to create a brand? The answer is certainly negative.
Referred to Head amp;amp; Shoulders, Rejoice, Pantene, Vidal Sassoon and other brands, many consumers know that Procter amp;amp; Gamble, but these familiar brands such as Procter amp;amp; Gamble a few consumers know the company’s CIS do?
In essence, the P amp;amp; G is transmitted by the various brands of different images, rather than corporate image. Businesses and consumers to communicate more through the brand’s image, rather than the corporate image, or that dilute corporate image. Even such a possibility exists that in Head amp;amp; Shoulders, Rejoice, poetry fun, Pond’s, SK Ⅱ Xia Shi-Lin, Japanese brand such as these brands, few consumers can really distinguish them from Procter amp;amp; Gamble, Kao, joint profit central to which enterprises.
In fact, the corporate brand only as a ‘endorsement of the brand’ exists. As a corporate image, only as a brand image in the system part of them. Even in the communication process can be diluted. The success of many brands are not obtained through the dissemination of corporate image of success. Such as the Master, small nurse, GUIDEC so. However, some industry enterprises must be based on corporate brand to launch with me, such as banks, insurance companies, manufacturing industrial products companies, this is a different matter.
The planning and promotion of consumer brands can not expect to succeed in CIS, but that it should establish a set of brand management system. It includes packaging systems, dissemination of extension systems. CIS is only as a supplement.
CIS is a Corporate Identity System th
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