Clever formation of the commando whipping behind regional distributors.docVIP

 PAGE \* MERGEFORMAT 7 Clever formation of the commando whipping behind regional distributors Some time ago, a friend told me of the problem that the dealer on how to do backward areas? My friend in a upcoming company as director of marketing, their company is large, but also in the southwest of the brand influence is very large, after nearly ten years of hard work, the annual turnover of up to several million dollars. Product coverage is almost Every town throughout the Southwest. When local consumers to buy such products, the brand has become the preferred brand. However, because these years, the company’s innovative business model, and the transmission of marketing ideas, marketing, promotion policy and implementation of medium no deep secret agents, leading to uneven level of sales of each Area, the balanced development of the company Layout brought great passive. After data analysis, a good regional, market share was more than 50% market share of the region even worse than 5%. Moreover, a good variety of regional market selling mostly high grade, new style, good quality and a greater contribution to the company’s products, profits, market share not only the poor areas of low, but mostly moving off the old style, low price, there is no competitive low-end varieties. Qin General met me, told me he was ready for such dealers to bite. Specific strategies are: to the poor performance of these dealers were “three-three, one system method” treatment. What is “three-three, one system method”? That is, three months, rectification, observed for three months, one month processed all deal with the aftermath, a total of 7 months of processing time. This is accomplished: three months of the rectification period, mainly in helping the company under the regional manager of all of the marketing policy in the region for effective consolidation order, the dealer’s advertising, marketing methods, staff recruitment and training, store layout , marketing, etc., t