Coca-Cola in the Chinese market competition and development.docVIP

 PAGE \* MERGEFORMAT 8 Coca-Cola in the Chinese market competition and development In recent days, according to media reports, international beverage giant Coca-Cola Company is ready to enter the coffee beverage market, its North American companies have in Vancouver, Canada Yorkville district rented a 4,000-square-foot shop. If all goes well, the company’s first coffee shop will begin operations later this year, the sale of coffee products and equipped with hot coffee drinks counter. This shows that the new store openings, the Coca-Cola will work with Starbucks Coffee and several long-established companies challenged to compete for its high-end customers. Meanwhile, the ‘war’ from the U.S. and European markets will soon spread to the Chinese market. From the domestic beverage market, although the Coca-Cola drinks, still occupy dominant position, but relatively speaking, the era of carbonated drinks obsolete, replaced by the growing popularity of fruit juice drinks and functional beverages. Similarly, are considered soft drinks lead to obesity in other markets around the world are facing daunting challenges, the Coca-Cola Company began to adjust their marketing strategies to make their products to the coffee chain extension, which is forced by the severe market competition, form a natural choice! Well, according to Coca-Cola brand extension on the big trend in the Chinese market, how will the performance? I talk a little below three can be regarded as attracting valuable opinions. First, Starbucks is still No. 1 competitor In just a few years, Starbucks in China seemed to have become a synonym for fashion, it represents no longer just a cup of coffee, but a brand and a culture. With other brands, like Coca-Cola to expand Chinese coffee beverage market, Starbucks is a strong opponent to face. While Starbucks entered the Chinese market soon, but its rapid development. In January 1999, located in Seattle, Starbucks has begun to enter the United States in Beiji