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Coca-Cola: The Chinese Way
In 1927, when Coca-Cola set up a factory in Shanghai for the first time, this dark brown beverage is like the original ‘Big Brother’ phone ‘noble’, as practicality is not important. As a ‘Yang Shui’, the strange smell inside it exudes some sort of status symbol, rather than to quench their thirst. With the ten-mile Ocean Course the vigorous development of the colonial style in 1948, Coca-Cola sales in Shanghai more than 100 million cases, becoming the first outside the United States set the record of the city. But a year later, Tiananmen Square slowly
Rising five-star red flag waved to all foreign enterprises unless, drink Coca-Cola but also as a ‘decadent’ way of life, a night at the New China disappeared.
January 1, 1979, is a worthy people to commemorate the day. Sino-US relations, the Coca-Cola announced immediately that the return to the Chinese market.
‘When the Coca-Cola’s return to the Chinese market, the next day, we put the Coca-Cola shipped by train from Hong Kong to Beijing. ‘Rapid response’ has always been our glorious tradition. ‘Along with the diplomatic situation between the two countries carried out this’ diversion’ of history, so that every Coca-Cola employees are proud. Rich Way
‘Coca-Cola company is not to make money, we come together to create wealth. ‘Coca-Cola, this is it selected the’ China’s 20 most respected companies’ one of the main.
‘Our whole system is a common prosperity of philosophy - with the creation of wealth, so that all members of the Coca-Cola system can share the wealth creation opportunities. ‘Coca-Cola China, said Li Xiaoyun, director of foreign affairs.
‘Common prosperity’ for the Chinese businessmen, is not an alien concept. Back in feudal society, China’s businessmen would be accustomed to using ‘all get rich, we make money’ for his kind words to each other pleasantries. The face of this ‘easier’ ideals, how can the ‘you make a fortune’, Coca-Cola also gives u
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